Anthony Snell Anthony Snell

From Plot to Pot

Friday 23rd March 2018

Yeo Valley is a family farm and we think it’s important to support other British family farms as much as possible. One of the ways we do this is to buy their produce and use it to make our Yeogurt.

Yeo Valley Organic fruity yogurt
The Blackcurrants go into our blackcurrant yogurt which makes up our 4 pack of fruity favourites!

The organic blackcurrants we’re using to make the blackcurrant pot in our Fruity Favourites come from Anthony and Christine Snell’s family farm in Herefordshire, where they’ve have been farming for 20 years. We had a chat with Anthony to find out a little more about his farm, his fabulous blackcurrants, and what he loves most about his job…

Herefordshire is absolutely ideal for fruit production.
We’ve got very good soil and just the right climate which helps us grow all sorts of soft fruits, including strawberries, raspberries, blueberries and blackberries – as well as blackcurrants. We’re at the peak of our production at this time of year, so the farm’s pretty busy at the moment.

We start harvesting the fruit at about 5am every day.
The cool early morning temperatures help to preserve the quality of the fruit. Those first few hours of the day in the summer are always the nicest; the birds are singing, there’s dew on the ground and the phone hasn’t started to ring. After that it all becomes hard work!

We’re a bit like the pea industry – we have to move quickly to preserve the quality of our crops.
Before we pick our blackcurrants, we test their ripeness by measuring their sugar and acidity levels using a method called the Brix test. When they’re just right, we harvest them and aim to get them from the fields to our on-site pack house within two hours.

My first job of the day is to inspect all the fields, decide which crops to harvest and where to send them.
After that, I am a bit desk-bound for a lot of the morning, but in the afternoon I go out for a walk around the fields, checking and tasting the crops. It really clears my head after hours in the office and you get a fantastic fragrance from the fruit later in the day.

Organic blackcurrants for Yeo Valley Organic yogurt
Organic blackcurrants

Organic crops are harder to grow than non-organic ones.
Dealing with pests is more difficult, you have to hand-weed everything and you don’t get such high yields. But the feeling that you’re working in harmony with nature is very satisfying. The most crucial thing is to take good care of the soil – if we look after it, it’ll look after us.

Coping with the weather is the most difficult aspect of my job.
Climate change is upon us and we are getting longer periods of more challenging weather to contend with. There are so many things that can go wrong in fruit farming and we worry a lot about getting a good crop when the weather conditions aren’t right, but we have to try and work with it.

Blackcurrants have a great British heritage.
They’ve been grown in the British Isles for centuries. I’m vice-president of the International Blackcurrant Association, which brings together growers from all over the world, but the best climate for them is here in the UK. Blackcurrants really are a superfood; they’re packed with vitamin C and antioxidants. Knowing we’re producing something so healthy and nutritious gives me a great feeling.

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