Lizzie is the founder of Live Frankly, a lifestyle website that focuses on cutting through the noise around sustainability. Live Frankly helps their fast-growing community to become empowered citizens with inspiring content and by directing them to brands who are genuinely working to make a positive impact through an environmental and/or social purpose.

Lizzie brings a decade’s worth of journalism experience with her; and she still regularly writes for the Independent. Lizzie hopes to speed up change through conversation. She believes inspiring purchasing behavioural change is just one way we can help businesses to challenge the status quo and level the playing field for more environmental and social action.

Kalkidan is a social entrepreneur who creates businesses aimed at doing social good.

In 2015 she founded Sancho’s Shop; a marketplace of ethical brands, operating as one of the largest solely ethical and sustainable fashion retailers in the United Kingdom. In 2021 she has launched Shwap, a digital resale platform for sustainable fashion brands. Shwap facilitates circularity by enabling retailers of all sizes to manage and monetise the life span of products they sell . Shwap’s mission is give retailers the tools to be more environmentally and financially sustainable. To navigate changing consumer trends and the growing need to adopt Net Zero practices.