Wednesday 9th July 2025
Groundswell 2025
Yeo Valley Organic proudly returned to the ninth annual Groundswell event at Lannock Manor Farm in Hertfordshire on 3rd and 4th July 2025.
Now in our third consecutive year supporting this vibrant celebration of regenerative agriculture, Groundswell continues to bring together a dynamic community of farmers, growers, and changemakers to explore sustainable food systems. From no-till and cover cropping to soil health and carbon capture this is all done with the aim of working in harmony with nature.
This year, we brought even more to the table. Our new food service van made its debut, serving pots of kefir and granola, alongside refreshing Equinox kombucha and bottles of kefir. Our tipi - bigger and better than ever - was buzzing with activity, especially during a royal visit from HRH Duchess of Edinburgh, who joined us for lunch to learn more about our commitment to regenerative organic farming.
In the evening, we hosted our own drinks party, giving invited guests the opportunity to connect and raise a glass to a shared vision for a better future in food and farming.
Yeo Valley’s Business Change & Projects Manager, Will Mayor, spoke on the Gaining Ground panel, exploring how farms can build resilience through regenerative practices. Will sat alongside our Regenerative Project Manager, Tom White, who leads our agriculture team and has driven initiatives like the Carbon Soil Project and a five-year soil carbon testing pilot at our Somerset farm. He now works across both organic and non-organic dairy supply chains to help develop more sustainable systems.
Meanwhile, Will Mayor, our Business Change and Projects Manager, joined the Green Food Rebellion: How can farms feed values, not just bellies? panel. Will plays a key role in running our 800-hectare Regenerative Organic Farming System, focusing on regenerative grazing, woodland pasture, composting innovations, and homegrown feed – all centred on improving soil health and nourishing both people and planet.
Across two packed days and more than 120 sessions, Groundswell 2025 offered a fantastic opportunity to share ideas, connect with fellow changemakers, and continue driving forward the regenerative movement.
We’re already looking forward to returning in 2026 for more conversations, collaborations, and everything green and regenerative.
Catch more from our time at Groundswell over on our social channels.
