YEo Valley organic red tractors

It’s our 25th Birthday!

All the way back in 1961 Roger and Mary Mead began farming in the Yeo Valley. They started out at Holt Farm, Blagdon with 30 cows, a few sheep and some arable crops. A few years later, Lag Farm, the farm next door, came up for sale and Roger and Mary decided to expand.

They bought the farm and very quickly opened a tearoom and a ‘pick your own’ fruit farm. Using left over fruit and skimmed milk from their clotted cream, they started making yogurts. They were so pleased with the results that before the year was over, Roger and Mary had taken to the road and were selling Yeo Valley yogurt around the valley in their Morris Minor.

Tim Mead (Roger and Mary’s son), helped seven local dairy farmers set up The Organic Milk Suppliers Cooperative (OMSCo) and he committed to buying their milk, using it as a good opportunity to relaunch the Yeo Valley brand as organic.

This was 25 years ago in 1994, and we’ve been flying the flag for organic ever since! It’s right at the heart of everything we do at Yeo Valley so we’re going to be marking this momentous year in lots of different ways.


Our birthday party at Valley Fest

Birthday party for Yeo Valley at organic food festival Valley Fest

Our birthday party at Valley Fest

We thought a special celebration at the biggest party in the south west was just the ticket to kick off our 25th year!

What more could we ask for from a birthday party? Our family and friends, delicious homemade birthday cakes, fantastic music and a glorious setting… can we do it all again please?

Have you seen our special packs?

Yeo Valley 25 years organic range

Have you seen our special packs?

Big birthdays call for big celebrations, which is why we’re giving away a whopping £25,000 to one lucky winner.

For 5,000 lucky runners-up, we’ve got beauty boxes packed with organic beauty favourites from our friends at Neal’s Yard Remedies.

You’ll find the special codes on any Yeo Valley pack that’s been taken over with our 25th birthday giveaway design. Each one will earn you a celebratory 25 Yeokens too!


Find out More

25 years of Yeo means 25 years of being organic

25 years of Yeo means 25 years of being organic

Here’s how we do it…

Is it a bird? Is it a plane? Actually it's a load of cow poo...

Yeo Valley organic make a giant cow on the hill out of cow poo

Is it a bird? Is it a plane? Actually it's a load of cow poo...

As part of our 25th birthday celebrations, we decided to do something big.

Working with a group of local artists, we created a cow made entirely of organic cow muck from our own farm.

This temporary art installation is a perfect way to mark 25 years of organic and will also help get the message across that organic farming works with and not against the natural environment.

Find out more

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