Cow Crossings at Yeo Valley Organic

Tuesday 4th April 2023

Did we fool Yeo? This April Fools Day, we teamed up with the UK’s largest motoring organisation The AA to introduce the UK’s first ‘cow crossing’ at Yeo Valley Organic Farms and Gardens, an alternative to the traditional zebra crossings we all know and use.

We wanted everyone to believe that zebra crossings were soooo last year and that a moo-sive makeover was underway. The move to cow print crossings shone the spotlight on the much-loved, native cow, while championing organic dairy farmers across the UK.

Well, we knew we couldn’t possibly introduce our new cow print crossing without a bit of expert help. And so we reached out to The AA, who kindly put us in contact with Dr Raif Lopol, AA Charitable Trust road safety expert…

“It is logical to switch zebra crossings to cow crossings in the UK as the cow is a native animal, unlike the zebra. It will though require the Highway Code section on vulnerable road users to be updated yet again. We can talk about safety until the cows come home and fully support this initiative to keep traffic moo-ving.”

Okay okay, we admit it! We did have help from the AA, but ‘Dr Raif Lopol’ isn’t really a real road safety expert, the name is actually an anagram for April Fools.

Next up, we conducted ‘research’ by the Panettone Colour Institute (who have no credentials with colours or delicious sweet Italian bread). Our mission was to highlight that when it comes to colour combination, eyes prefer black and white, which results in the brain interpreting messages quicker vs. harsh glares of colour. What’s more, zebra crossings can cause an optical illusion called ‘razzle dazzle; where in rare situations the synchronised line pattern causes driver confusion… What do you reckon, would you believe the Panettone Colour Institue was the real deal?

Despite the made-up credentials of Dr Raif Lopol and the Panettone Colour Institute, launching this new moo-vement took a great deal of real-life planning. In fact, we actually started preparing our new cow crossings in January. The road marking specialists took over 4hrs to print the crossing – that’s right, although cow crossings will not be rolled out across the UK, you can view a real ‘cow crossing’ exclusively at the Yeo Valley Organic Garden and Farm in Blagdon, Somerset.

Until next year, Happy April Fools!

Comments on “Cow Crossings at Yeo Valley Organic”

  • Love it!! you cheeky cows xx

    Donna finnerty on 19th April 2023 at 6:56 am

  • I wish more compamys would follow your example as I feel you are years ahead of them in all you are doing to preduce better products which will benefit mankind and our future lives

    MARIAN SLATER on 9th April 2023 at 2:00 pm

  • 🤣
    That was very Moooving 😄

    Douglas Masey on 6th April 2023 at 11:42 pm

  • Great fun. Hope you enjoyed devising it. Will look forward to next year’s spoof.

    Denise Allsopp on 5th April 2023 at 4:05 pm

  • April Fool it might have been, but regular cow-crossings on rural roads could really do with these! Wouldn’t hurt, would it! Cow pats on the roads are not a good indicator! 🙂

    Anne on 5th April 2023 at 3:04 pm

  • Brilliant 👏 👏 thanks Really good idea.

    Jacqueline Jennings on 5th April 2023 at 2:18 pm

  • I absolutely love it! Very well thought out and the end product is great.

    Lynne Stephenson on 5th April 2023 at 11:48 am

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